northwater pPC Amazon Ads Management
Make your products harder to overlook.
Northwater PPC manages Amazon Ads for established sellers looking to improve their sales, lower their ACoS, and get more customers opening boxes.
Campaign structure, search strategy, product targeting, budget allocation, and weekly optimization built around one goal: turning Amazon demand into profitable growth.
3X AMAZON ADS ACADEMY CERTIFIEd · 14+ Years in Paid Media
northwater pPC Amazon Ads Management
Make your products harder to overlook.
Northwater PPC manages Amazon Ads for established sellers looking to improve their sales, lower their ACoS, and get more customers opening boxes.
Campaign structure, search strategy, product targeting, budget allocation, and weekly optimization built around one goal: turning Amazon demand into profitable growth.
Amazon Sponsored Ads Certified · Amazon Retail Certified · 14+ Years in Paid Media
PERFORMANCE
Advertising should move the whole business.
Attributed sales tell part of the story.
The better view connects ad spend to total sales, organic growth, product economics, and the role paid media plays across the Amazon business.
ACoS
Campaign efficiency.
TACoS
Ad spend vs. total Amazon revenue.
Organic Share
Revenue generated without paid traffic.
Product Growth
Where advertising creates momentum.
services
what’s managed inside the account
Focused Amazon advertising management across search, products, budgets, and growth.
01
Amazon PPC Management
Ongoing management of Sponsored Products and Sponsored Brands, including bids, budgets, search terms, negatives, placements, and product targeting.
SPONSORED PRODUCTS · SPONSORED BRANDS · OPTIMIZATION
02
Account Audits & Restructures
A detailed review of campaign structure, targeting, branded demand, wasted spend, product performance, and budget allocation.
ACCOUNT AUDIT · SEARCH TERMS · STRUCTURE
03
Product Launches
Advertising plans for new ASINs built around keyword discovery, category demand, competitor products, and phased investment.
LAUNCH STRATEGY · KEYWORDS · ASIN TARGETING
04
Search Strategy
Identify the category, feature, use-case, and long-tail searches capable of producing valuable demand.
KEYWORDS · SEARCH MINING · EXACT MATCH
05
Product Targeting
Compete against relevant ASINs, complementary products, and strategically important categories.
COMPETITORS · ASINS · CATEGORIES
06
Seasonal Planning
Build advertising around Prime Day, Q4, gifting, travel season, and the periods when category demand accelerates.
PRIME DAY · Q4 · SEASONALITY
the northwater ppc method
FIVE STAGES to success.
Good account management starts with understanding what the business needs before deciding where the next advertising dollar goes.
01
Audit
Review historical performance, search terms, products, placements, budgets, and the role each campaign currently plays.
02
structure
Organize campaigns around clear jobs: discovery, growth, brand, non-brand, launches, and product targeting.
03
harvest
Turn proven searches and product targets into controlled opportunities with dedicated bids and budgets.
04
Allocate
Move investment toward the products, searches, and placements showing the strongest business opportunity.
05
report
Connect ad performance to total sales, TACoS, organic contribution, inventory, and the priorities ahead.
Already spending on Amazon? Start with a focused account review.
curated FOR
PRODUCTS PEOPLE WANT TO OWN.
Northwater PPC works with consumer brands across travel, style, leisure, entertaining, and the products that make life a little more interesting.
Travel & Adventure
Luggage · Weekenders · Travel Accessories · Carry Goods
Style & Accessories
Watches · Eyewear · Footwear · Leather Goods
Drinks & Entertaining
Espresso · Barware · Glassware · Mixology
leisure & Recreation
Marine · Outdoor Living · Coolers · Beach & Resort
AMAZON ADS AUDIT
TURN AMAZON DEMAND INTO GROWTH.
Get a focused look at campaign structure, search terms, product targeting, budget allocation, and the opportunities worth pursuing next.
CREDENTIALS
CERTIFIED ACROSS AMAZON ADS AND RETAIL.
Amazon Ads Academy certifications covering sponsored advertising, advanced campaign management, and the retail environment that shapes performance.
01
AMAZON SPONSORED ADS CERTIFICATION
Sponsored Ads strategy, campaign setup, targeting, optimization, and measurement.
02
AMAZON SPONSORED ADS ADVANCED CERTIFICATION
Advanced campaign management, reporting, scaling, and performance optimization across Sponsored Ads.
03
AMAZON ADS FOR RETAIL CERTIFICATION
Retail fundamentals, product readiness, commerce context, and the factors that influence advertising performance.
ABOUT northwater pPc
EXPERIENCED PAID MEDIA. FOCUSED ON AMAZON.
I’m Bobby Pulte, the paid-media specialist behind Northwater PPC.
I’ve spent more than a decade working in performance advertising, managing campaigns where every dollar has a job to do.
Northwater PPC is my focused Amazon Ads practice for consumer brands across a wide array of products.
I work directly on account strategy, campaign structure, search terms, targeting, bids, budgets, optimization, and reporting.
14+ YEARS
Paid media experience
3X CERTIFIED
Amazon Ads Academy
DIRECT ACCESS
Strategy + management
FAQ
A FEW THINGS WORTH KNOWING.
Let’s get customers opening more boxes.
Tell me about your brand, your Amazon advertising, and where you want to grow. I’ll review the fit and see where the account has room to improve.